La rotulación es uno de los primeros factores que debemos tener en cuenta a la hora de abrir un negocio. Gracias a este, podemos conseguir mayor popularidad y darnos a conocer. Es el sello de identidad de nuestra empresa. A través de una buena estrategia de comunicación y junto a la rotulación de nuestro local conseguiremos una mayor visibilidad y esto se reflejará en la mente del consumidor, lo que hará que tengamos un mayor alcance para captar posibles usurarios y además, reforzaremos la imagen de marca de la empresa.
Descubre los beneficios que ofrece la rotulación.
La rotulación en pequeños y medianos negocios locales es un servicio bastante usual, ya que permite expresar tanto la existencia del negocio como la actividad a la que se dedica. Una buena rotulación hará que tu negocio destaque por encima del resto de la competencia, y hará que los usuarios lo recuerden y acudan a él.
La rotulación sirve para llamar la atención a todos esos usuarios que la visualicen. Estos, se sentirán atraídos y despertará su interés por los servicios que ofrece. De esta manera, se habrá puesto una campaña de publicidad en marcha de manera indirecta y sin tener costes adicionales al ocasionado por la rotulación.
Más allá de su corriente funcional, un rótulo es un elemento decorativo. Este puede aplicarse en cualquier superficie, tanto en el interior del local como en el exterior Esta es una de las razones por la que la rotulación no tiene que ir solo pensando en un elemento decorativo o funcional, si no que tienen que ir ambos fusionados para conseguir las dos ventajas que nos ofrecen ambas características: llamar la atención y conseguir captar al público objetivo para que se conviertan en clientes.
No solo hará que destaque, sino que permitirá fortalecer la imagen de tu negocio. Esto será posible porque los clientes verán tu local o establecimiento un lugar de confianza y en el que se ofrecen productos o servicios de una manera profesional. Esto se debe a que la mayoría de las personas están acostumbradas a ver locales con rotulación, los cuales informan del propio negocio y de las características del mismo. De no hacerlo, generará desconfianza en los usuarios y no acudirán al establecimiento o local.
Un buen rótulo es la mejor forma de mostrar tu marca. Si apuestas por la espectacularidad y trasmitir emociones, conseguirás que los clientes se fidelicen poco a poco. Además, podrás difundir el rótulo en cualquier soporte, produciendo que aquellos compradores que hayan pasado por tu tienda la recordarán y volverán a contar con ella en el futuro. Al fin y al cabo, al conocerla y tenerla en mente, de necesitar de nuevos los productos o servicios acudirán de nuevo, sobre todo si han quedado satisfechos.
La rotulación de negocios te ofrece una gran variedad de beneficios, los cuales merece tener en cuenta a la hora de solicitar los servicios de rotulación a una empresa especializada. Lograrás destacar por encima de la competencia, con lo que conseguirás atraer a más clientes y conseguirás que depositen tu confianza en ti. Al final, se trata de conseguir que tu negocio este en marcha y satisfaga las necesidades de tus clientes.
We firmly believe that the internet should be available and accessible to anyone, and are committed to providing a website that is accessible to the widest possible audience, regardless of circumstance and ability.
To fulfill this, we aim to adhere as strictly as possible to the World Wide Web Consortium’s (W3C) Web Content Accessibility Guidelines 2.1 (WCAG 2.1) at the AA level. These guidelines explain how to make web content accessible to people with a wide array of disabilities. Complying with those guidelines helps us ensure that the website is accessible to all people: blind people, people with motor impairments, visual impairment, cognitive disabilities, and more.
This website utilizes various technologies that are meant to make it as accessible as possible at all times. We utilize an accessibility interface that allows persons with specific disabilities to adjust the website’s UI (user interface) and design it to their personal needs.
Additionally, the website utilizes an AI-based application that runs in the background and optimizes its accessibility level constantly. This application remediates the website’s HTML, adapts Its functionality and behavior for screen-readers used by the blind users, and for keyboard functions used by individuals with motor impairments.
If you’ve found a malfunction or have ideas for improvement, we’ll be happy to hear from you. You can reach out to the website’s operators by using the following email
Our website implements the ARIA attributes (Accessible Rich Internet Applications) technique, alongside various different behavioral changes, to ensure blind users visiting with screen-readers are able to read, comprehend, and enjoy the website’s functions. As soon as a user with a screen-reader enters your site, they immediately receive a prompt to enter the Screen-Reader Profile so they can browse and operate your site effectively. Here’s how our website covers some of the most important screen-reader requirements, alongside console screenshots of code examples:
Screen-reader optimization: we run a background process that learns the website’s components from top to bottom, to ensure ongoing compliance even when updating the website. In this process, we provide screen-readers with meaningful data using the ARIA set of attributes. For example, we provide accurate form labels; descriptions for actionable icons (social media icons, search icons, cart icons, etc.); validation guidance for form inputs; element roles such as buttons, menus, modal dialogues (popups), and others. Additionally, the background process scans all of the website’s images and provides an accurate and meaningful image-object-recognition-based description as an ALT (alternate text) tag for images that are not described. It will also extract texts that are embedded within the image, using an OCR (optical character recognition) technology. To turn on screen-reader adjustments at any time, users need only to press the Alt+1 keyboard combination. Screen-reader users also get automatic announcements to turn the Screen-reader mode on as soon as they enter the website.
These adjustments are compatible with all popular screen readers, including JAWS and NVDA.
Keyboard navigation optimization: The background process also adjusts the website’s HTML, and adds various behaviors using JavaScript code to make the website operable by the keyboard. This includes the ability to navigate the website using the Tab and Shift+Tab keys, operate dropdowns with the arrow keys, close them with Esc, trigger buttons and links using the Enter key, navigate between radio and checkbox elements using the arrow keys, and fill them in with the Spacebar or Enter key.Additionally, keyboard users will find quick-navigation and content-skip menus, available at any time by clicking Alt+1, or as the first elements of the site while navigating with the keyboard. The background process also handles triggered popups by moving the keyboard focus towards them as soon as they appear, and not allow the focus drift outside of it.
Users can also use shortcuts such as “M” (menus), “H” (headings), “F” (forms), “B” (buttons), and “G” (graphics) to jump to specific elements.
We aim to support the widest array of browsers and assistive technologies as possible, so our users can choose the best fitting tools for them, with as few limitations as possible. Therefore, we have worked very hard to be able to support all major systems that comprise over 95% of the user market share including Google Chrome, Mozilla Firefox, Apple Safari, Opera and Microsoft Edge, JAWS and NVDA (screen readers), both for Windows and for MAC users.
Despite our very best efforts to allow anybody to adjust the website to their needs, there may still be pages or sections that are not fully accessible, are in the process of becoming accessible, or are lacking an adequate technological solution to make them accessible. Still, we are continually improving our accessibility, adding, updating and improving its options and features, and developing and adopting new technologies. All this is meant to reach the optimal level of accessibility, following technological advancements. For any assistance, please reach out to